Your blog sucks. You know, just not there yet. On the other hand, my blog is great because my blog sucks really, and I know it.
I know that my blog must work and I always work to improve it. I wish I had fans that Chris Guillebeau from Species of non-conformity. I wish I could better "figure out" social media. I wish I had apps that Travelfish. I wish I could have better conversions, a better design and a million other things.
In short, I know that despite getting lots of traffic and is considered one of the largest travel websites on the Internet, my blog still sucks because I know that there is always room for improvement.
I am working on improving my site on every front. I understand that blogging takes time and that no two blogs are equal, and if I will do it, I'm always going to have to change, and constantly improve.
No two Blogs are equal. A common feature appears among many bloggers, however, is the idea that just because we all have blogs, we are all equal and deserve the same treatment. I think this term harkens back to the beginning of blogging, when the practice was seen as a more equitable form of journalism, and they were all in it together.
Even when the social aspect of blogging is set aside, and the factor by which companies will this equality idea is still alive, and it limits bloggers from developing large sites. Why would you need to improve your website if you think it already is level with the best sites on the Internet? You do not. After all, you are at the top of your game, right? But the mentality that ' all blogs are equal "only keep you from reaching the true potential of your site.
Think of it this way: is the same as this fantastic McDonalds burger place down on the street? Are two pizza places the same? Never! If any sushi restaurant believed they were the famous Nobu, why would they never bother to improve their services or quality? They wouldn't!
And this is the sort of attitude that keeps bloggers from developing truly outstanding websites. There is the assumption that if we all have a blog, we are all equal and deserve the same things. We all deserve to guest post on Zen Habits, get advertisers, write for CNN and get lots of great perks.
I run a travel site and PR people often comment on their talks with me that they find too many people calling for a journey, a free hotel or free regardless. The PR people will look at a blog and think, "this person has no reader, but he demands free programs. Why would I give them anything? "
They are right to think this way. You have a blog, but that doesn't mean you should have the right one. Anyone can start a blog. It takes about ten minutes. However, not everyone knows how to make a high quality blog.
Should the person who just installed WordPress be entitled to the same benefits as the person who has worked for two years to build a successful Web site? I think not. Would you get a guy CEO when he worked for the company in two weeks? You must prove himself and show you have value to offer.
I wake up every day thinking, "How can I be better? What am I doing right? What am I doing wrong? "Unfortunately, too many people do not. They only have a cookie cutter, free theme, and write short, unfocused speech. But blogging is more like.
Blogging, like it or not, is a company. (Yes, you can write a blog just for MOM and dad, but I suspect that most people who read this article to make a serious undertaking of his blog.) Blogging is like any other profession. You may not be better unless you improve yourself. But if you show yourself as best you can limit your ability to be great, because you yourself blind to your limitations.
I think it is good that you have a blog. You do something, and by reading ProBlogger, you probably already committed to bettering yourself. However, do not enter false mindset that all blogs are equal, because they are not. Recognize that your blog, just like my blog, need to be improved constantly. The more you improve yourself, the more traffic and readers, you will receive.
No other company you see people say "Okay, I opened a shop and that's all I need to do. Let the money roll in. "So I'm always baffled that believes that bloggers," Yes, I just started this blog, and even if my mother is the only person who reads it, I still receive that all expenses paid trip, I should be able to preview the new iPad,, talk to SXSWeller writing for Mashable. "
Stop thinking that way. Stop thinking you're the cat's Meow because you blog. Stop thinking you are the same as everyone else. Start thinking about ways to improve your site. Start looking at what is wrong and how to fix it. Setting goals for yourself, work on it and see what other people are doing.
Yes, it will be much more work than before. Yes, will be blogging as a job. But if your goal is to have a fantastic website that supports you, just post a blog entry is not going to cut it.
Make your blog with some improvements? What changes are you to improve your blog today?
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