Sunday, 8 May 2011

Two e-Marketing strategies that work

That surely many of you know, build a mailing list can greatly benefit your company.


Bloggers constantly harp on about how much money can you do if you have enough subscribers, and how well it can be in the social proof. This is true, is what is left is often what you should do when you have your mailing list started.


This means bloggers are still paying their $19-a-month Aweber fees, no real idea how they will get their money back.



I want to share with you two great ways to get your email marketing campaigns from the ground.


The first strategy will help you get more subscribers and build your authority in your niche, while others will help you get more page views and affiliate sales--all in an ethical way, of course. Both of these methods will also help build stronger relationships with your subscribers, and get them to trust you. This is very important that better your relationship with your subscribers, the longer they stay around.


So, let's get to the methods that shall we?


The method is pretty much short course sounds: you set up a short course which your site visitors are typing in when they log on to the distribution list. Over the next few days (usually seven, but the course duration may be more or less depending on what you have to offer), your subscribers will be sent a new part of the course. This is done automatically via your autoresponders, so you don't have to be physically around for your course will be delivered.


Depending on the niche that I am catering to, I often prefer this method to send out a single ebook in exchange for an email address. This is because it achieves some objective:

It helps build a strong relationship with your customers in a short time. It may take a while for subscribers to trust you, if you send them the highest quality emails each day for a week, building this confidence is much faster.A short course can offer greater perceived value then a single ebook, which means you get more subscribers.It'll get people used to open and work with your e-mail messages. A subscriber who does not open e-mail messages are pretty much useless, so send them daily email (initially) will help them to associate e-mail messages with quality. This should mean they are more likely to open future e-mail messages they receive from you.

This approach works, each email message as a reminder.


E-books are good, many people tend to read the first chapter, positioning it for further reading later and never get it back. With an e-course, but is sending them a new place every day, so they're always reminded that they are reading to do. This means that they are more likely to read each part, and they should be reminded to return to any part of the Miss when a new e-mail.


Another good thing about short courses is that they quickly can help you establish your authority in your niche. If all the others in your niche offers e-books, and offers a course – something that most other people will likely be paid for – people will watch you more positive than your competitors, and they should be more open to see what you have to offer.


You can see an example of this strategy here. In the side menu is offered a seven-day course for anyone who enters their email address. On the collection of e-mail addresses is your primary goal, you can make the box to opt-in is at the top of the page, however.


It is not necessary, however, you might want to incorporate this next strategy for seven days the course too …


In this strategy, are you looking to get your subscribers to further interact with you as soon as they are ready to view e-mail messages. This is a method that can be applied to your existing e-marknadsföringskampanjer and although it's easy, it can dramatically increase your site's page views and reader loyalty.


Using this technique to send subscribers the short to medium length emails. In these emails, you will include a guide or anything else that is helpful for the reader, and at the bottom, a link to more information about this topic. The link goes to a page on your website, you will get more page views, which you point the Subscriber in the direction of further assistance. Note that it is important not to include all ads in these emails.


This strategy can be used for any mail you send out that you have more information on the topic of your site. I usually use it extensively in my autoresponder series, but it can be applied to all mail that you want.

More page views. You will include a link back to your site, do you have more people who visit your site.More sales. While you are not selling anything directly in your email, can some of the pages you link to from your emails promoting affiliate products or ads that you can make money on.For more visit your hidden gems. If you have a large site, there are often articles that are useful to visitors that they don't see. using this method, you can show people about your less visible, but only as useful articles.Open faster. If e-mail messages is helpful and genuine, will more people continue to open and work with them.

I've used this method effectively for some time now. It has led to me with the highest quality open courses and a high percentage of Clique frequences – both are far above average in the industry.


This method works because people do not feel that they are being sold to. If you ever sell to people in your email, get your subscribers turn-over rate very high. While people can open the first see what you have to say, after a while, they catch wind of your game and start ignoring your messages.


If you help them in every email, but are people more inclined to look forward messages to and interact with them regularly. In addition to this, they can make you sales if you have an affiliate offer or other method that monetization of the linked page in the site.


I have often written email my autoresponder but not had anything to link back to. So what I did? Well, I have added to email my autoresponder anyway, because the information was still valuable in itself.


Well with this method, it always gives you ideas for new topics. You may want to record all e-mail messages that you send as further is not documented on your site, and in the future, write an article or post about them, you can then go back and add a link to your e-mail (if they are in an autoresponder) so that all future subscribers have the additional bit of interaction.


So there you have it-you can improve your email marketing efforts in two ways. With these methods will help build your authority, you get more subscribers, build a better relationship with your customers and get your more sales.


What other methods allow you to efficiently build your e-mail list?


Shaun is the owner of Ultimate Mailing List, a website dedicated to helping you build an efficient and profitable mailing list. Unsure of how to build a list or for more email marketing tips? Then check out all of us.


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