On 30 March, Google announced the release of its latest addition to the search engine, a small button on + 1. As with all Google notice, will always be consequences — both large and not so great – for the average and professional blogger. Understanding the potential effect of Google's new + 1 function better, you can prepare for the next six to 12 months on your blog.
Google + 1 is essentially a way for people to vote up results in Google but that it appears as a Digg-installation.
In other words, if someone thinks that they found on Google, they hit the button + 1 and then move on with their lives. When someone is doing the same search, this person has done, will see that there is a + 1 linked to specific search results, and that, at least in Google's eyes, will encourage them to click on the result.
If you decide to allow your name to appear, people within the network will look to you, especially liked this result. But this last aspect is voluntary.
For a long time now Google has spoken on how social media and social networks will be directly in line with search engine optimization. It used to be that we just built a bunch of links to rank for keywords. But what I noticed as a SEO is other aspects are becoming increasingly important, including how a website is about social media.
We can tie this increased use of social media that Google strives to provide the very best results possible. Here is an example.
Darren Rowse operates this site on how to make money Blogging. He has received 173,000 readers via RSS, Twitter followers and 128,000 almost 23 000 people who like his Group on Facebook. In other words, he has lots of readers.
Now, you are a Google and you're trying to figure out who to place that results for the keyword "Professional Blogger". Sure, maybe someone has a ton of backlinks, all containing the text as an anchor, back up the claim that they deserve a result.
But how can Google that these backlinks are genuine and not say, bought? It is not.
The only way for them to really know if this site is considered to be an "authority" is to see what people think. And what better way to do it than trace how Darren doing in social media and networking world?
I look at this update as a proactive measure for bloggers. Because we have learned that we should not put all our eggs in one basket, we all have a focus on social media, search engine optimization and other aspects to get traffic to our blogs.
Now that social media is in part connects to search engine optimization, doubles the amount of work we are doing now for both social media growth and the search engine of growth. But there are still more than that.
Google will release a similar to the Facebook like button. And if you click the button + 1, you are automatically given your vote to that search result. You say that Google, "Yes, I like this." And the search engine will remember that.
What this means, as a blogger, is that you need to produce the highest level of quality as you can. If others are given as + 1 and is not, you will be missing if potential Search rank? I would say you are.
If Google deems it important to create a new button and include it on their SERPs, they will definitely take this into account when trying to determine which Web site to make number one. And if there is a difference of + 1s determining who should be first, I would bet anything that the person with more + 1 votes will receive a rank.
Since 34% of people click the first result, first and second to fourth results have less than 34% clicks, total, it is very important to get this number one rank.
Because it was just announced on the 30th, but this is obviously a component that will take time to roll out. That doesn't mean you should not get ready for its full implementation. Here are some steps to get ready.
First, make sure you publish content that is of high quality. No longer can you remove write garbage content or ripping content from other sites. Google's Panda update slammed people with this type of content, and no one will give you a + 1 for that.Secondly, play with it yourself when you start to see it pop up. If you go over to Google's experimental page, you can join in the attempt and placed in the program to start working with it.Thirdly, not to start abusing it, one of the things that I think will play a major role in + 1 success is voting on it. If this is the same few people, maybe Google does not give the votes as much credit as other pages that get votes from random people. So, don't start searching for each article that you wrote that give it an a + 1.Google + 1 is not a social network, per se. However, it is a voting system which will give Google a better idea of what content people like and don't like. And when they place for inclusion on your Web pages, you get the chance to encourage readers to + 1 your Web site.
With Google's love for social media grows, this is definitely an important step in your blog growth. How do you + 1 that affect your blog?
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