Saturday, 30 April 2011

Have you outgrown your blog?

We've all been there.


Have you been Blogging for months, even years, and your blog is going nowhere fast. Traffic is stagnant. Your subscriber count dropped. AdSense is paying just that: cents per day.


What is a blogger to do when they hit "wall?" Important thing to remember is that each blogger hits the key is to break through this wall or scale over it.


In order to overcome the wall, you need to see yourself in the mirror and ask yourself the question: have you outgrown your blog, or have you managed to grow with your blog?


Like our blogging platforms (WordPress, for example, two or three large updates every year), individual bloggers have developed also.


If your blog has the Lisbon due to lack of promotion (you spend as much time marketing your blog as you write it?), content development (have you tried to supplement your writing with images, podcasts, video?), SEO enhancements (are you the keyword phrases in titles open points, subtitles, captions, and attachment file names?), it is you that grow.


But if your blog has the Lisbon strategy because your niche is too niche, it's time the blog's subject matter developed.


In today's saturated blogosphere, is all the talk about niche sites and niche is a great way to make a quick buck: to quickly get your site to rank for specific keywords, phrases, super, and making a name for yourself in a small industry or at a local level.


But is this micro level impacts your long-term goals for your blog? Or are you looking for something more?


Don't limit yourself. If your existing blog will be a big part of your life, your business and your brand, you need to think long-term.


Can you break through "the wall" with better or more content? Can you add topics or categories on your blog without it feeling bloated or misplaced?


If so, it's time to write about something else, what is the easiest way to block blogging barrier. Writing about new topics, with a new set of keyword phrases, and it is only a matter of time before Google starts sending you fresh visitors based on these keywords.


But if, deep down inside, you know your blog has a shelf life, and you are unable to expand your content with additional categories under the existing title or URL, it is time to move on … and redirect/lift up existing content in a category or tag on a new blog with a broader range of subjects. In some cases it may be the only way you ever smash through the wall and enter yourself for long-term success.


Suggesting a friend, colleague or family member ditch an existing blog for slightly larger is not an easy thing to do. And I would never encourage unless the blogger know in their gut they had outgrown it.


I went through the gut check some years back when I abandoned a pretty popular regional fishing blog and forum for a became fishing site. The site attracted a much larger audience, and gave me hundreds of new fishing destinations to write about, I realized I still confine myself quickly to keep the blog within California's borders.


But I still had room to grow as a blogger, and instead of rushing to launch a national fishing blog — and redirect all my content again – I focused on developing the content I had. I went from writing a few posts a week, to write several posts per day. I brought on user-generated content and created my first ebook.


The next thing I know I'm signing it with the No Nonsense fishing guides to write a second edition of this book to be printed. That led to another book include Wilderness Press, and later, paid blogging to cover national and international air fishing topics for About.com.


I took the same route with my Sports blogs, starting with a Blogger site focused on small local college, before moving to create a popular West Coast Sports Blog, and then National Sports blogging community, BallHyped.com.


There is something that speaks to build your expertise on the blog niche and expand on these experiences to a larger audience. Just make sure you don't accidentally leave behind a blog and a niche that has enormous growth potential in itself.


What does your gut tell you reading this?


There is still room to grow on your current blog? If so, take this opportunity to develop the content and take your blog to the next level.


Or have you outgrown your blog, and feel the need to expand your Blogging views? If so, you probably think it quite long.


Now the only question remaining is: what are you waiting for? The best thing you can do if you have seriously considered expanding your blog is just to do it, instead of writing another for a lame duck blog, channel that energy into the new location, because it will take time to get, Announce your existing community, and if all of your awesome niche content.


But if you do this correctly, this wall will come crashing down in no time at all.


Have you outgrown a blog? I would be interested to hear how you overcame the wall in the comments below.

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